June 27, 2009 – Fox 9 Morning Show

NEWS & EVENTS — NEWS & PUBLIC APPEARANCES:

Teresa Daly and Mary Kloehn, co-founders and managing partners of Navigate Forward, Inc. were guest speakers on the Fox Morning Show on Saturday, June 27, 2009.

Navigate Forward is a local boutique who works with executives in transition—they are not a search firm, they are not a placement agency – they work with executives to help them brand and package themselves for their next career by not just relying on that resume, but by developing a brand statement and a branding profile.

The interview focused on social networking versus traditional face-to-face networking. Mary and Teresa were able to dispel some myths about Job Search on the internet and using social media.

Myth #1 – Now that we have on-line tools, it isn’t as necessary or as efficient to network face to face.

Technology has changed the game.
Online tools are just that – tools that should enhance your networking efforts, not replace them.
Studies show that 70% of all jobs are found by networking and 40% of those are by direct referral.

Myth #2 – Responding to online job postings is the best way to find a job.

It is impossible to differentiate yourself and stand out when constrained by the online application process.
You are being screened by a computer software program, not by a decision maker.
On-line job postings may not be current or real.

Myth #3 – “Networking” on LinkedIn and Facebook will land me a new position.

Social media tools have reduced our degrees of separation.
These tools help make you aware of your access points.
It doesn’t replace face-to-face networking – effective networking is really about creating your buzz.
Social media may assist you in connecting with others, but it doesn’t make you memorable.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .