NEWS & EVENTS — NEWS & PUBLIC APPEARANCES:
January 27, 2009 – Fox 9 Morning Show
Teresa Daly and Mary Kloehn, co-founders and managing partners of Navigate Forward, Inc. were guest speakers on the Fox Morning Show on January 27, 2009.
Navigate Forward is a local boutique firm that works with executives to help them brand and package themselves for their next career by not just relying on that resume, but by developing a brand statement and a branding profile. A few tips that Mary and Teresa offered on the show:
- Writing or updating a resume is not the first step – it is the last step. Resumes have become run of the mill and are often repackaged – like fruitcakes. Start with a blank sheet of paper, and figure out what sets you apart.
- Develop your brand profile. Like any product, you need to package yourself to get a competitive advantage.
- Don’t let fear guide your decisions. Unemployment brings uncertainty and many people jump at the chance to take a job and say they can do anything. Saying you can do anything sounds desperate and can lead to the wrong job for you.
- Network to sell yourself, not to ask for favors. Many people network to gain free advice – better to use it as a chance to see your skills and develop a quality ‘buzz’ about you.
- Make sure your hit list of companies fits your brand profile and goals. Develop you wish list of things you love to do, and then match your skills to companies who see your skillsets as value added.
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